McKinsey predicts artificial intelligence will unlock up to $2.6 trillion in business value in marketing and sales.
That’s a disruptive level of impact—and its sheer scale means it’s going to be felt by marketers in all roles, at every type of organization.
It doesn’t matter if you’re a student entering the industry, a manager building a marketing team, a practitioner running campaigns, or a provider building marketing solutions, the simple fact is this:
You need to better understand artificial intelligence and related technologies, regardless of your background or job title.
Well, have I got great news…
