The Changing Luxury Landscape in Southeast Asia

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Southeast Asia’s large population and growing purchasing powers have boosted the growth of luxury brands in the region. Prominently perceived as a symbol of status and material wealth, luxury brands are objects of desire in Southeast Asia. However, with the diversity and complexity of people, tastes and engagement methods with luxury brands in the region demanded a greater degree of understanding towards its industry’s landscape.

In this whitepaper, we explore notable trends and how the industry landscape in Southeast Asia is changing as we wrap up 2020.

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