The Internet, Post GPT-3: Ever More Crass?

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Christopher Brennan, editor-in-chief,, fears the coming torrent of posts from GPT-3 and similar auto-text generators could render the Internet ever-more crass.


Observes Brennan: “When I think about what the Internet may become with AI-generated text from commercial and other applications, I think about tourist traps like New York City’s Times Square.

“You go to Times Square and are surrounded by different things competing for your attention and your money –from guides hawking bus tours, to the army of aggressive Elmos that want you to pay to take a picture, to the white glow of 1,000 advertisements merging into one, unified spotlight.

“The problem with a flood of AI-generated content is that it may turn all (Internet) streets into Times Square — whether you realize it or not.”

In other AI-generated news this week:

*The New York Times Weighs in On GPT-3: The Gray Lady offers its take on GPT-3 – an extremely powerful auto-text generator that began making major waves this past summer.

Observes Cade Metz, a writer for the Times: “During its months of training, GPT-3 identified more than 175 billion parameters — mathematical representations of patterns — in that sea of books, Wikipedia articles and other online texts,” that it ‘read’ and ingested.

Metz adds: “These patterns amount to a map of human language: a mathematical description of the way we piece characters together — whether we are writing blogs or coding software programs.

“Using this map, GPT-3 can perform all sorts of tasks it was not built to do.”

For an in-depth look at GPT-3, check out: “GPT-3 and AI Writing: Stunning, if Imperfect,” by Joe Dysart.

*GPT-3 and Me: Whistling in the Dark?: Ink-stained wretch Matt Hamblen says he’s among the hordes of writers looking over their shoulders at AI-generated writing and wondering – how soon before it comes for my job?

So far, he’s fairly comfortable with it all — at least when he views the prospect through a somewhat sardonic, philosophical lens.

Hamblen observes: “Clearly, there are many emerging roles for automation with AI in all kinds of professions.

“And that AI is getting, yes, more creative.

“This capability will streamline the busy-work jobs that allow workers to focus on higher-level tasks.

“Yes, I’m sure you’ve heard this line of thinking before.

“We and our children will all be doing more dignified and intellectually-challenging work in the future — thanks to AI.

“We still have to figure out how people will be paid, of course.”

*GPT-3: Bane of the Dull?: Jayadevan PK, yet another writer buzzing about the potential of GPT-3, indicates the tech could be coming for writers and journalists who ‘phone-it-in.’

Observes PK: “To put it mildly, GPT-3 is a very powerful tool that works for several use cases.

Bluntly stated, “it can put many unimaginative marketers or copywriters out of work,” PK adds.

*New AI Software Transcribes Zoom Meetings: Transcribe.AI – new software from start-up Pinna – promises to auto-transcribe conversations that happen on popular meeting software platforms like Zoom, WebEx, GoToMeeting, and RingCentral.

It also offers added security, given that Transcribe.AI’s transcriptions reside on your computerized device – not in the cloud.

Says Josias Orlando, director of engineering, Pinna: “If you’re like most people, writing and listening at the same time doesn’t come naturally.

“Using Transcribe.AI, you never miss a word.”

*Study: AI-Generated Journalism Poised for Growth: A new report from Orbis Research predicts AI journalism will remain on an upward trajectory through 2025.

Key news organizations in the market include the Washington Post, Forbes, Bloomberg and the BBC, according to Orbis researchers.

The researchers observe: “In-depth primary and secondary research endeavors suggest that the Global Automated Journalism Market is likely to continue its high potential growth spell — visibly offsetting the growth dip in recent years owing to sudden pandemic outrage.

“True to its dominant growth traits demonstrated in the previous years, the aforementioned Global Automated Journalism Market is likely to make a systematic and quick comeback.”

Automated Legal Docs Firm Partners for Growth: Automated legal document company Woodpecker says it has decided to make its product more robust by partnering with Rocketmatter.

Rocketmatter is legal practice management software that helps automate office workflows.

Woodpecker’s platform enables lawyers to auto-write frequently used legal documents by using standardized templates – while working from within Microsoft Word.

Key benefits of automated legal documentation, according to Woodpecker, include:

~Document Version Control: With documentation, frequently used documents are turned into easily accessed templates.

~Standardization: Relying on templates enables a firm to standardize language use across all the legal documents it generates, greatly reducing the risk of errors or unfortunate manipulation of language.

~Clause Libraries: These digital storehouses enable users to standardize frequently used language and contract clauses.

~Conditional Logic: Such logic – relying on an if-then-else format — enables users to embed all the possible options that are available for a document.

*New Software Encourages ‘Inclusivity’ in Job Ads: Textio, a maker of software that auto-generates job ads, is rolling out an enhanced product designed to ensure your job ads sound ‘inclusive.’

Observes Eleanor Chestnut, a product manager for Textio: “By following Textio’s suggestions, your writing will appeal to people who understand the importance of diverse perspectives and equal representation.”

*Natural Language Generation Market Gears for Growth: Natural Language Generation – the digital engine driving automated stories and automated text production across numerous industries – is expected burgeon into an $825 million industry by 2023, according to a new report.

The researchers behind the study, MarketsandMarkets, observe: “In terms of industry verticals, the retail and eCommerce industry vertical is expected to continue to have the largest market share during the forecast period.

The reason: Increased popularity of online purchasing — as opposed to shopping at brick-and-mortar stores — during the pandemic, according to the researchers.

With huge volumes of customer and product-related data, NLG software — also known as AI-generated writing — and services can generate unique content and make product-related information more narrative, the researchers add.

*Yseop Beefs-Up Leadership Bench: Yseop – a leading provider of AI-generated software – is beefing up its leadership bench in anticipation of additional growth.

New industry pros onboard the company’s Strategic Committee, according to Yseop, are:

~Benoît Claveranne, CEO, AXA International & New Markets: Claveranne has 18 years experience advising and executing ambitious and innovative commercial plans across the globe in a variety of organizations, from small firms to multinationals and governments.

He brings his hands-on experience and strategic thinking to the Committee.

~Mathieu Morand, investment manager, Wille Finance: Wille Finance is a multi-family office with an entrepreneurial spirit, focusing on private equity, real estate, digital media and listed assets, and has recently invested in Yseop.

Morand, who has squired direct equity investments in numerous technology start-ups, represents Wille Finance on the Committee.


~Craig Vachon, partner and head of US operations, NextStage: Vachon, based in California, has extensive experience managing operations and investing in start-ups and high-tech companies around the world.

He has raised more than $1.6 billion in private investment for 36 companies in eight countries, including Looker, acquired by Google ($2.6 billion) and Anchor Free, acquired by WndrCo.

Vachon has been appointed chairman of Yseop’s Strategic Committee.

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Joe Dysart is editor of and a tech journalist with 20+ years experience. His work has appeared in 150+ publications, including The New York Times and the Financial Times of London.

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