The gaming industry has grown from being a source of entertainment to becoming a mainstream platform for brand partnerships and advertising. The COVID-19 pandemic has further strengthened gaming across all platforms as a popular hobby, allowing brands to make themselves known in this new market.
From casual mobile games to competitive computer games broadcasted worldwide, games have transformed into a platform where audiences have also become a potential target market for brands big and small, ranging from fast-food chains to luxury fashion brands.
In this whitepaper, we explore:
- The shift in consumer behaviour in gaming during the pandemic
- How brands are using gaming platforms for partnerships
- Virtual eSports events
- Key trends in mobile gaming
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