Can anyone point me towards causal inference models tailored towards digital marketing ?

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I am working for a digital marketing company who has asked me to make them something that uses machine learning to uncover causal impacts of otherwise un attributable channels. There seems to be a lot of ML causal inference models so I need to narrow it down to one that’s most suitable to the companies use case.

I am going to go through the literature tomorrow to find some up to date models however thought id leave a post overnight and see if anyone can drop a few key words in terms of what models to narrow it down to and why.

I have already made them an attribution model using sequential click stream data but they want something that detects causal impact/attribution on non connected data sets.

submitted by /u/Flewizzle
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